Held over three days from September 23 to 25, the “Mid-Autumn Moments” campaign on Zalo Video drew enthusiastic participation from a wide community of content creators and viewers alike. Within just a few days, thousands of festival-themed short clips were uploaded to the platform.
For digital creators, the Mid-Autumn Festival serves as a vibrant canvas to narrate cultural traditions and spread festive cheer through dynamic short video. Audiences were treated to a diverse visual feast: glittering landmarks dressed up in holiday decor, time-honored heritage crafts like handmade lanterns, and creative seasonal culinary recipes.
Through the campaign, Zalo Video aims to provide both uplifting entertainment and meaningful insights, enriching viewers’ appreciation of one of Vietnam’s most cherished traditional holidays.
Thu Huyen, a 27-year-old office professional in Ho Chi Minh City who watches Zalo Video during her lunch breaks, shared: “I love baking and cooking, so I really enjoy following mooncake tutorials on Zalo Video. This season, I tried making traditional baked mooncakes based on these guides and brought them to the office. My colleagues loved them.”
Passionate about traditional heritage, content creator Ton Lon Ton (Nguyen Toan) paid a special visit to Phu Binh lantern village in Ho Chi Minh City. There, he documented the craft of shaping shimmering cellophane lanterns into fish, boats, and rabbits—nostalgic toys that have found their way into the hands of generations of southern children.
Creator Ton Lon Ton visiting Phu Binh lantern village in Ho Chi Minh City during the Mid-Autumn season.
His cultural heritage videos attracted tens of thousands of views on the platform. “Zalo Video makes folklore and heritage feel vivid and relatable to the younger generation,” he explained. “I hope each frame and story rekindles treasured childhood memories and strengthens family bonds during this harvest moon.”
Focusing on culinary lifestyle, the creator behind Bep Ben Suon Doi captivated audiences with a mesmerizing tutorial on thousand-layer mooncakes, earning hundreds of thousands of views. Crafted with meticulous framing and accessible instructions, the video blended time-tested Vietnamese tastes with fresh, contemporary flair.
The mooncake-making clip on Bep Ben Suon Doi embodies the festive spirit of Mid-Autumn.
“I hope to share the richness of our culinary heritage through Zalo Video. Beyond offering a space for connection, the platform’s team actively encourages and champions creators,” the creator of Bep Ben Suon Doi noted, adding his personal wish for a peaceful season for his central Vietnam homeland.
The “Mid-Autumn Moments” initiative extends a growing lineup of positive, practical lifestyle content on Zalo Video. Users can follow diverse topical series during major milestones such as National Day, Lunar New Year, the Vu Lan filial piety festival, and Vietnamese Women’s Day. These campaigns foster an inspiring playground for digital storytellers while celebrating the culture, landscapes, and people of Vietnam.
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Source: Vietnam Insider