Results from the Vietnames government’s pilot program that allowed two casinos to accept local Vietnamese players for a three-year period.

With the Vietnamese government implementing policies to legalize certain forms of gambling and the local market witnessing a surge in players frequenting overseas gambling websites and border casinos, the industry’s development prospects appear promising, making it an enticing space to capitalize on.

Localising the Key to Vietnamese Players

As the Vietnamese gambling market faces fierce competition, with international gambling companies entering one after another, establishing an iGaming platform designed for the local market is key to attracting players.

Vietnamese Language – International iGaming sites remain distant to many players despite increased English proficiency amongst the Vietnamese. iGaming sites which can offer users the option to use the site in Vietnamese can position themselves as the preferred choice for local players.

VND Currency –Platforms offering transactions in local VND have an advantage by lowering the entry point for Vietnamese players. It eliminates the need for currency conversion and enhances the user experience, increasing trust and convenience. Incorporating VND transactions is a strategic move to enhance appeal and competitiveness in the Vietnamese gambling market.

Vietnamese Games – Including traditional Vietnamese games in your platform allows you to differentiate yourself from competitors and forge a strong bond with the local player base. Some examples of popular Vietnamese games that you can consider incorporating are Bầu Cua Tôm Cá, a traditional dice game; Tài Xỉu, a dice game known as Sic Bo; and Rồng Hổ, a card game similar to Baccarat.

White-label providers like Kzing which offer customised front-end sites in Vietnamese, and payment gateways accepting the local currency are valuable in getting operators started on the right foot when entering the Vietnam market.

Popular Games in the Vietnamese iGaming Market

In addition to providing localized games, it is crucial to offer top-notch classic online gambling games on your platform. According to insights gathered by Kzing, Vietnamese players exhibit a strong preference for games that are not only easy to understand but also offer fast-paced and exciting gameplay. Among the plethora of options available, slots have emerged as the undisputed favorite among Vietnamese players.

Other favourites include:

• Baccarat – attracting both experienced and new players
• Roulette – various betting options, providing an exciting gambling experience
• Blackjack – widely recognized card game offering strategic gameplay
• Poker – variations like Texas Hold’em and Omaha, attracting competitive players

However, there is a growing trend towards LIVE games, driven by live streaming and social media platforms like Facebook where players can engage with real-life dealers in real-time, providing an authentic casino atmosphere and social interaction. This shift reflects the desire for more immersive and interactive experiences. To succeed, operators should embrace live games and integrate social media features to cater to the evolving preferences of Vietnamese players.

Working with a white label provider can mean launching your iGaming platform quicker by integrating your platform with ready-to-play games. Kzing has partnered with game developers like Sexy, SABA, Jili, Dream Gaming, KingMaker, and CWIN to offer games like Baccarat, Cock-Fighting, and local favourites like slots, V8, Kingmaker, CF and Jili – all ideal for the Vietnam market.

Mobile is the Method

In Vietnam, mobile internet users have exceeded 70 million, and mobile devices being adopted at a high rate. Therefore, providing mobile applications can make it more convenient for players to access and play games, and improve user retention rates. In addition, the usage rate of Vietnamese cryptocurrencies is also very high, with about 18.6 million people holding some kind of cryptocurrency, such as Bitcoin, Ethereum, Ripple, Litecoin, and Bitcoin Cash. Electronic wallets are popular alternatives to traditional bank accounts. Some of the most popular ones include Momo, Moca, ShopeePay (AirPay), ZaloPay, and Viettal Pay. For Vietnamese white-label solutions providers, cooperation with these payment channels is very important.

Effective Marketing Strategies for the Vietnamese iGaming Market

Vietnamese iGaming companies use various marketing strategies, including SEO, Google, Affiliate, Facebook, SMS, Banner, and articles. Effective marketing campaigns are essential to attract and retain players, and the Vietnamese market responds well to personalized ads. White-label solutions providers can offer Vietnamese customer service, E2 fraud and compliance, staff hiring, and apps that support the Vietnamese market, especially sports.

In Vietnam, social media plays a vital role in people’s daily lives, and integrating social media platforms into iGaming apps and sports-betting apps can improve user engagement and retention rates. White-label solutions providers can offer social media integration with popular Vietnamese platforms such as Zalo, which has a large user base in the country. This integration can better connect with users and enhance the overall user experience.

Challenges Worth Overcoming

In conclusion, while the Vietnamese iGaming market is still evolving and navigating regulatory challenges, it holds tremendous potential for growth for these reasons:

Lucrative Market – Vietnam has a large and growing population, especially among the younger demographic, making it a promising market for iGaming operators.

Increasing Internet and Mobile Usage – With the rise in Internet and mobile penetration, Vietnamese players have easy access to online gambling platforms, creating a favourable environment for operators.

Shifting Regulations – The Vietnamese government has shown a willingness to explore certain forms of gambling, paving the way for potential future liberalization and expanded opportunities.

Vietnam is a fast-growing market with high potential that operators, existing and aspiring alike are quickly noticing. It will take speed, expertise, and experience of the market to capitalize on the opportunities and shape a sustainable future in this promising iGaming market.

THE KZING WHITE LABEL ADVANTAGE

Kzing white label has helped operators enter Asian markets since 2012, creating customised, white label iGaming packages which are designed to meet your market needs, from China, Thailand, Indonesia, India, and especially, Vietnam.

Kzing’s all-in-one white label solutions include:

• Payment system
• Affiliate system
• Intelligent risk control
• Tiered membership system
• Rewards/Events system
• Rebate system
• Multi-language support
• Data reporting system

Kzing’s additional services to help you go to market are:

• Assistance in setting up overseas operations points
• Back office training

Creating your own iGaming platform doesn’t need to be a daunting and resource-intensive task. Collaborating with a white label provider offers a fast and seamless entry into this dynamic industry. If you’re prepared to embark on a new venture with a trustworthy partner offering exceptional products and services, explore Kzing’s white label packages tailored for the distinct markets of Asia. Visit our website for more information or reach out to our team for a complimentary professional consultation to get started on your journey.

It is now easier than ever to build your very own iGaming platform. You can find software providers that fully custom design your platform and games to meet your every need (albeit at a high price), to equally powerful white label solutions where everything from web or app development and customer support is taken care of (typically within reachable budget).

Excited to get started on your iGaming empire? Here are the 3 stages to establishing and running your own iGaming Platform.

STAGE 1: PLANNING

Creating your own iGaming platform is a significant investment of time and money, which when done right, can yield highly lucrative results. Like with any venture, laying a strong base and having a clear plan will ensure that your iGaming platform is a success.

Define Your Target Market and Positioning

Setting a positioning and focus market is key to creating your iGaming platform and brand. This is important in helping you determine everything from the user interface design, which games to feature on your site, to languages offered, and even payment options.

For example:
If the target market of your iGaming platform is Vietnam, you could set your platform apart from others in the Asian region by offering betting games which are popular amongst Vietnamese, such as cockfighting and fighting fish.

Some providers, like Kzing, have been in the iGaming development scene since 2012, and use their data collection and reporting system to better understand the markets. With this, they are able to offer custom white label packages with specific features for different markets. By leveraging the data they have, you could easily determine the best market to launch your platform and create unique selling points that meet the demographic needs.

Establish a Budget

Overall, building a platform from scratch can cost up to US$240,000 or more, while marketing and hiring staff members to run your platform could range anywhere between US$ 56,000 to US$61,000 monthly.

If the high capital of building your own is not an option, going with a white label provider is an equally viable path. White label packages can cost between US$1,000 to US$ 10,000 or more, depending on the range of their products and services.

With white label solutions, you save time and money by picking from a pool of ready themes for your website, games or sports-betting options, and even affiliate marketing systems and channels. With this, it is even possible to get your iGaming platform up and running in a matter of weeks.

You can also put hiring a large team on the backburner, with many white label providers offering software and customer support in their packages as well, in return for a share of the revenue. With this method, all you have to focus on is marketing to grow your platform!

STAGE 2: BUILDING

Once you have decided to engage a developer or provider, this is the stage where things really get going.

Develop the Online Casino Platform

Depending on your budget and needs, you can opt to build your platform from scratch by hiring a software developer, and working with game providers to offer games on your site. The fully-customisable approach is the best option if you want to create a unique platform and set of offerings.

White label providers essentially offer you a platform with features and services that are repackaged to your brand and market, along with partner providers’ game offerings. The white label solution is perfect if you want to build your platform without the time restraint and high investment of starting from zero.

iGaming platform general structure:

• Website (front-end, UI/UX) (like your casino lobby, floor etc.)
• Games/offerings (popular casino selections like Roulette, Baccarat, Poker/ horse-racing, football etc.) 
• Platform management (back-end)(payment system, fraud detection, hedge monitoring and risk control )

Of course, depending on your target market and demographic, additional features should also be considered.

Pre-launch Marketing and Advertising

The goal of the pre-launch strategy is to get as much exposure for your platform, reach the right audience, and offer them perks to take action. Pre-launch marketing and advertising can set the stage for a successful launch.

To plan the right strategy, here are some key concepts to get started:

Pay-per-click (PPC) advertising – this form of advertising typically involves digital display ads like banners, videos and even social media posts displayed on websites, social media channels, and in-app advertising.

Call-to-actions (CTA) and Perks – CTA is a behavior or action that you want your potential user to take, with some form of a perk or benefit that will encourage them to complete the action.

Affiliate partnerships – fast becoming the most effective way for iGaming platforms to reach audiences. Work with key opinion leaders (KOL) who have a following within your target market to generate a first wave of potential users who will then attract others.

Kzing’s comprehensive iGaming software has built-in features like Affiliate Management, Rewards System, Social Media Integration, and more to help platform operators reach potential users.

STAGE 3: LAUNCH, MAINTAIN, GROW

At launch, invest in having tech support on hand and ample customer service representatives available. Your platform needs to be able to handle the influx of users and any problems which may arise.

Tech support – The performance and user experience of your platform can make or break your iGaming business. Ensure that your site and system performance is monitored frequently and any issues which come up are fixed quickly to avoid losing users.

Website issues can also be caused by malicious attacks from hackers or bots trying to access user information or steal from your site. Make sure that your platform has a robust security system to keep users and your resources safe.

Customer support – Do not forget to have frequently-asked-questions (FAQs) on your site, and more importantly, a 24/7 helpdesk to answer user questions and handle any issues they may have. Nothing leads to more frustration and a loss of customers than poor customer service.

Once you have a steady stream of players, growing your platform and user base will come down to retaining players and keeping them interested.

Customer retention – Reward your platform players with free credits, lucky draws, free spins, cashback, signup or deposit bonuses, and more. White label providers like Kzing have a player management system with different player levels, rewards system to hold events and discount promotions, and even a rebate system for platform partners – they are proven effective in retaining players!

Future growth – Your platform should be equipped with a data reporting system which can help you monitor and gather user behavior which will help give insight into what new games and offerings to develop, which aspects of your iGaming platform works best, and even which features should be added.

KEY TAKEAWAYS TO BUILD YOUR iGAMING PLATFORM

1. Develop your brand and target audience
2. Develop the platform (attractive front-end, reliable iGaming software)
3. Pre-launch marketing and advertising
4. Ensure your site runs smoothly
5. Leverage on data and information to retain customers and determine future growth.

CONCLUSION – WHY BUILD YOUR iGAMING PLATFORM WITH KZING

If you’ve made it this far, chances are you already have a good understanding of how an iGaming platform is built and launched. The process may seem daunting to take on all alone, which is white label providers like Kzing can help get you started in the exciting market of iGaming in Asia without starting from zero.

Kzing’s professional white label solution services includes:

• Stunning templates for your platform (web, mobile)
• 80+ games ready to integrate
• 24/7 security and defense system for platform safety and stability
• Mulit-language, currencies, and payment channels (including cryptocurrency)
• Affiliate management system
• Intelligent risk control to protect your business interests.
• Clear reporting and data analysis system
• 24/7 tech and customer support

With such comprehensive services, all you have to do is focus on branding and marketing, and let Kzing handle the rest! Ready to launch your own iGaming platform? Contact Kzing for a free professional consultation to help you get your iGaming platform started.