Cuộc cách mạng kỹ thuật số và tác động của nó

Phạm vi toàn cầu: Tiếp thị trực tuyến vượt qua ranh giới địa lý, cho phép các doanh nghiệp tiếp cận khán giả toàn cầu bằng các sản phẩm và dịch vụ của họ.
Quảng cáo được nhắm mục tiêu: Tiếp thị trực tuyến dựa trên dữ liệu cho phép doanh nghiệp nhắm mục tiêu theo nhân khẩu học cụ thể, đảm bảo rằng các nỗ lực tiếp thị được hướng đến đúng đối tượng.

Các chiến lược tiếp thị trực tuyến quan trọng

Tối ưu hóa công cụ tìm kiếm (SEO): Nâng cao khả năng hiển thị trang web trong kết quả của công cụ tìm kiếm là rất quan trọng đối với lưu lượng truy cập không phải trả tiền. Điều này liên quan đến việc tối ưu hóa nội dung, thẻ meta và liên kết ngược.

Tiếp thị nội dung: Cung cấp nội dung có giá trị và phù hợp thông qua các bài đăng trên blog, bài viết, video và đồ họa thông tin sẽ tạo dựng uy tín và thu hút khán giả tương tác.

Tiếp thị truyền thông xã hội: Tận dụng các nền tảng như Facebook, Instagram, Twitter và LinkedIn cho phép doanh nghiệp kết nối với người dùng, thúc đẩy lòng trung thành với thương hiệu và quảng bá sản phẩm.

Quảng cáo trả tiền cho mỗi lần nhấp chuột (PPC): Chạy quảng cáo được nhắm mục tiêu trên các nền tảng như Google Ads và mạng truyền thông xã hội đảm bảo doanh nghiệp chỉ trả tiền khi người dùng nhấp vào quảng cáo của họ.

Tiếp thị qua email: Các chiến dịch email được cá nhân hóa vẫn hiệu quả trong việc nuôi dưỡng khách hàng tiềm năng, thu hút khách hàng và thúc đẩy chuyển đổi.

Tiếp thị người ảnh hưởng: Cộng tác với những người có ảnh hưởng phù hợp với thương hiệu của bạn có thể mở rộng phạm vi tiếp cận và tạo dựng uy tín của bạn.

Xu hướng mới nổi trong tiếp thị trực tuyến

Tiếp thị video: Nội dung video đang thu hút được sự chú ý trên các nền tảng, mang đến cách kể chuyện hấp dẫn và sự hấp dẫn về mặt hình ảnh, gây được tiếng vang với khán giả.

Tối ưu hóa tìm kiếm bằng giọng nói: Với sự phát triển của trợ lý giọng nói, việc tối ưu hóa nội dung cho tìm kiếm bằng giọng nói đang trở nên cần thiết để duy trì khả năng hiển thị.

Chatbots và AI: Chatbots được hỗ trợ bởi AI cung cấp hỗ trợ khách hàng ngay lập tức, nâng cao trải nghiệm người dùng và tăng hiệu quả.

Nội dung tương tác: Các cuộc thăm dò, câu hỏi, đồ họa thông tin tương tác và phát trực tiếp khuyến khích sự tham gia tích cực của người dùng và tăng cường sự tương tác.

Ra quyết định dựa trên dữ liệu

Phân tích và thông tin chi tiết: Việc sử dụng các công cụ như Google Analytics cung cấp thông tin chi tiết có giá trị về hành vi của người dùng, cho phép điều chỉnh các chiến lược tiếp thị dựa trên dữ liệu.

Thử nghiệm A/B: Thử nghiệm các biến thể khác nhau của nội dung, quảng cáo và trang đích giúp xác định các phương pháp tiếp cận hiệu quả nhất.

Những thách thức trong tiếp thị trực tuyến

Tiếng ồn kỹ thuật số: Sự phong phú của nội dung trực tuyến khiến các doanh nghiệp gặp khó khăn trong việc nổi bật và thu hút sự chú ý của người dùng.

Sự phát triển không ngừng: Bối cảnh kỹ thuật số rất năng động, đòi hỏi các doanh nghiệp phải thích ứng với những thay đổi về thuật toán, nền tảng mới và hành vi thay đổi của người tiêu dùng.

Các phương pháp hay nhất để tiếp thị trực tuyến thành công

Biết đối tượng của bạn: Hiểu sở thích, hành vi và điểm yếu của đối tượng mục tiêu là điều cần thiết để tạo các chiến dịch tiếp thị hiệu quả.

Xây dựng thương hiệu nhất quán: Duy trì bản sắc thương hiệu nhất quán trên tất cả các nền tảng để tạo dựng niềm tin và sự công nhận.

Tối ưu hóa thiết bị di động: Với việc người dùng thiết bị di động chiếm một phần đáng kể lưu lượng truy cập trực tuyến, hãy đảm bảo rằng trang web và nội dung của bạn thân thiện với thiết bị di động.

Nội dung hướng đến giá trị: Cung cấp nội dung giúp tăng thêm giá trị cho cuộc sống của người dùng, giải quyết nhu cầu của họ và cung cấp giải pháp.

Tương tác với khán giả của bạn: Trả lời kịp thời các nhận xét, tin nhắn và phản hồi để thúc đẩy kết nối có ý nghĩa với khán giả của bạn.

Phần kết luận

Tiếp thị trực tuyến đã trở thành nền tảng thành công của doanh nghiệp trong kỷ nguyên số. Khả năng tiếp cận đối tượng toàn cầu, điều chỉnh chiến dịch cho phù hợp với nhóm nhân khẩu học cụ thể và đo lường kết quả giúp các doanh nghiệp tinh chỉnh chiến lược của mình để có hiệu suất tối ưu. Bằng cách tận dụng các chiến lược chính như SEO, tiếp thị nội dung, tương tác với mạng xã hội và nắm bắt các xu hướng mới nổi, doanh nghiệp có thể vượt qua những thách thức của bối cảnh kỹ thuật số đồng thời tận dụng tiềm năng to lớn của nó. Khi công nghệ tiếp tục phát triển, nghệ thuật tiếp thị trực tuyến sẽ vẫn là yếu tố then chốt trong việc xây dựng thương hiệu, thúc đẩy sự tương tác và thúc đẩy tăng trưởng trong lĩnh vực kỹ thuật số.

Giấy dán tường nội thất tùy chỉnh mang lại mức độ độc quyền mà bạn sẽ không tìm thấy ở các tùy chọn có sẵn. Nó cho phép bạn tạo ra một không gian phản ánh đúng sở thích và cá tính độc đáo của bạn. Cho dù bạn thích những thiết kế táo bạo và đầy màu sắc hay những hoa văn tinh tế và tinh tế, giấy dán tường nội thất tùy chỉnh có thể biến không gian của bạn thành sự phản ánh cá tính của bạn.

Chọn hình nền phù hợp: Các yếu tố cần xem xét khi chọn thiết kế tùy chỉnh

Khi nói đến việc lựa chọn hình nền nội thất tùy chỉnh, có một số yếu tố cần xem xét. Đầu tiên, cần phải tính đến phong cách và tâm trạng của không gian. Ví dụ, nếu bạn muốn tạo ra một phòng ngủ ấm cúng và thân mật, bạn có thể chọn giấy dán tường có màu sắc ấm áp và hoa văn mềm mại. Nếu bạn đang trang trí một phòng khách hiện đại, bạn có thể cân nhắc những thiết kế đồ họa và táo bạo.

Thứ hai, chất lượng của hình nền rất quan trọng. Giấy dán tường nội thất theo yêu cầu phải được làm từ vật liệu chất lượng cao và được in với độ chính xác cao để đảm bảo độ hoàn thiện không tì vết.

Hãy xem xét độ bền và tuổi thọ của giấy dán tường cũng như khả năng chống phai màu và bong tróc của nó.

Cuối cùng, điều quan trọng là phải làm việc với nhà cung cấp hoặc nhà thiết kế uy tín, người có thể giúp bạn chọn giấy dán tường phù hợp cho không gian của mình. Họ có thể cung cấp cho bạn các mẫu, đưa ra hướng dẫn về các lựa chọn thiết kế và đảm bảo rằng quá trình cài đặt diễn ra suôn sẻ.

Xu hướng hình nền nên xem: Các phong cách và kỹ thuật mới nhất trong hình nền nội thất

Xu hướng hình nền không ngừng phát triển và việc theo kịp các phong cách và kỹ thuật mới nhất có thể giúp bạn tạo ra một không gian mang lại cảm giác mới mẻ và hiện đại. Một xu hướng có

đang trở nên phổ biến trong những năm gần đây là việc sử dụng các bức tranh tường và tranh in khổ lớn. Những thiết kế này có thể tạo ra một điểm nhấn ấn tượng trong căn phòng và có thể được điều chỉnh theo sở thích và sở thích cá nhân của bạn.

Một xu hướng khác là sử dụng giấy dán tường có họa tiết, có thể tăng thêm chiều sâu và kích thước cho không gian. Từ các họa tiết nổi cho đến chất liệu da lộn và nhung, giấy dán tường có họa tiết có thể làm cho căn phòng có cảm giác sang trọng và xúc giác hơn.

Cuối cùng, giấy dán tường có điểm nhấn bằng kim loại hoặc lớp hoàn thiện phản chiếu là xu hướng phổ biến cho những ai muốn tăng thêm nét quyến rũ cho không gian của mình. Những thiết kế này có thể tạo ra ánh sáng lung linh tinh tế hoặc hiệu ứng phản chiếu đậm nét, tùy theo sở thích của bạn.

Tóm lại là

Hình nền tùy chỉnh là một công cụ mạnh mẽ để biến đổi không gian của bạn và tạo ra bầu không khí độc đáo và cá nhân hóa. Từ những thiết kế táo bạo cho đến nền mềm mại và tinh tế, luôn có thiết kế giấy dán tường phù hợp với mọi sở thích và phong cách. Và với sự chăm sóc và bảo trì thích hợp, giấy dán tường nội thất tùy chỉnh có thể là một khoản đầu tư bền vững và lâu dài cho ngôi nhà hoặc cơ sở kinh doanh của bạn.

The total area of this exhibition is about 15,000 square meters, with more than 400 exhibitors from more than 20 countries participating. The total number of visitors from Uzbekistan and surrounding countries is expected to exceed 10,000. The products of exhibitors such as Jiangsu Tengya, Nantong Qiande, Jiangsu Libang, Gao Lebo Electrical Appliances, and Jiangsu Mengjini were widely welcomed by the audience. Through face-to-face communication at the exhibition site, a large number of foreign companies have reached preliminary cooperation intentions with Nantong companies.

The UzBuild is the largest and highest-level building materials and interior decoration exhibition in Uzbekistan. The exhibition has received strong support from the Uzbekistan Construction Industry Association and has been successfully held for 24 sessions. During the exhibition, many economic and trade magazines, mass media and TV stations in Tashkent carried out extensive publicity and reports on the exhibition, which attracted widespread attention from industry insiders.

Since the 30th anniversary of the establishment of diplomatic relations between China and Uzbekistan, mutual trust between the two governments has continued to deepen. China has now surpassed Russia and become Uzbekistan’s largest trading partner. With the economic development of Central Asian countries and the expansion of infrastructure construction, there is an urgent need for urban development and social infrastructure investment. As an important part of urban development, residential construction is a hot spot for future infrastructure construction, and the market potential is very broad.

The UzBuild is an important step for Nantong export products to enter the Central Asian mainland market. Under the guidance of the Nantong Municipal Commerce Bureau, the company adopted an online + offline exhibition mode, with “physical exhibition + digital exhibition + online trade” approach continues to release the power of exhibitions, help companies expand the market, win orders, and ensure that exhibitors achieve a double harvest of online and offline channels.

During the exhibition, the Nantong Municipal Commerce Bureau also specially organized a matchmaking meeting between Chinese and Uzbekistan enterprises. More than 30 buyer representatives from Uzbekistan came to the matchmaking meeting to discuss cooperation-related matters face-to-face with Nantong exhibitors and gain an in-depth understanding of Uzbekistan’s building materials and home textile industries. The current situation and future development trends will pave the way for further economic and trade cooperation between Nantong and Central Asia.

As an important platform for friendly communication and negotiation between Chinese and Uzbekistan enterprises, this UzBuild provides Nantong enterprises with an opportunity to expand the market and lays a good foundation for enterprises to enter the Central Asian market. “Nantong Export Brand Overseas Trip” will continue to be committed to exploring international markets, strengthening foreign business exchanges, and bringing more business opportunities to Nantong enterprises.

Community and social activities are one of the top focuses in ToCoToCo‘s sustainable development strategy, along with innovation efforts to bring consumers quality milk tea cups.

Pioneering milk tea brand promoting green consumption

As the milk tea business is becoming increasingly competitive, many new brands appear and some others got out of the game, ToCoToCo still maintains a stable performance with about 3 millions cups of milk tea sold every month.

A representative of ToCoToCo bubble milk tea said that it is the trust and companionship of nearly 10 million customers that has helped this brand achieve steady development over the past decade.

“Customers choose ToCoToCo products not only because of delicious taste but also their love for the brand, the story we are telling and the values ToCoToCo is spreading,” said this representative.

In recent years, ToCoToCo is a rare milk tea brand operating in the market that is willing to prioritise many resources for research and conversion to using environmentally friendly packaging products.

ToCoToCo using environmentally friendly packaging products.

ToCoToCo representative affirmed that the business is always loyal to sustainable development orientation and is ready to accompany customers to change consumption habits that can negatively impact the environment.

ToCoToCo is also a pioneer brand in constantly changing packaging designs and switching to using paper cups and paper straws since many years ago. In product communication campaigns, this brand also prioritises spreading the message of environmental protection and sustainable green living, calling on young customers to take actions to raise awareness towards no plastic waste through sustainable consumption habits.

Support nurturing young talent and create thousands of new job opportunities

Different from other milk tea brands, ToCoToCo not only considers generation Z as its target customer group but is always ready to accompany, support and motivate them to conquer higher levels on the path of knowledge.

Every month, ToCoToCo encourages young talents through programmes and events organised by high schools and universities in Hanoi and Ho Chi Minh City. The brand chooses events that promote intelligence as a way to encourage and energise the younger generation, including the English eloquence contest of High School for Foreign Languages, MIG 2023 – Model International Government event organised by the History for everyone club (HE) of High School for the Gifted, Hanoi National University of Education, or the annual sports festival organised exclusively for students of the ISB Institute at the University of Economics Ho Chi Minh City.

ToCoToCo bubble milk tea is ready to accompany young talent nurturing programmes at schools nationwide

In addition, ToCoToCo also accompanies Viet Future to provide a practical playground that encourages the development of sales thinking for teenagers. Participating students will experience the lessons, skills, and qualities to become a future entrepreneur, such as selling ToCoToCo products.

“ToCoToCo bubble milk tea cups will help students quickly reclaim joy and generate excitement in the activities,” ToCoToCo representative commented.

Besides mental encouragement, ToCoToCo also provides a dynamic, creative, but also challenging and interesting working environment for young people who want to try their hand in the F&B field.

Overall throughout the system, ToCoToCo is creating job opportunities for about 6,000 employees and this number will continue to increase with the expansion of the brand in the future.

Enthusiastically respond to social activities

As a Vietnamese milk tea brand, run and founded by Vietnamese people, ToCoToCo also attaches great importance to community support activities, spreading the humane lifestyle and the beautiful spirit of solidarity of Vietnamese people.

The brand also demonstrates humanity with activities of giving gifts to children in difficult circumstances at hospitals and loving homes every Mid-Autumn Festival. Hundreds of gifts in kind and cash were given to children by the ToCoToCo team with the desire to bring a warm Mid-Autumn Festival, partially repair their hurt feelings, and at the same time encourage them to be strong in overcoming various challenges in life.

While the whole country is trying to fight against the Covid-19 pandemic in 2021, ToCoToCo also contributes a small part to the country’s campaign “Leave no one behind” through activities supporting the Vaccine Fund and donating 5,000 cups of milk tea to medical staff and doctors in Hanoi and Ho Chi Minh City as a way to express gratitude and give strength to the front lines against the pandemic.

Along with social activities, one of ToCoToCo’s greatest pride is contributing to building a sustainable supply chain and creating output for Vietnamese agricultural products.

By developing exclusive raw material areas, Tocotoco has distilled the quintessence of many unique Vietnamese products, through a rigorous selection process, from Oolong tea grown in Moc Chau tea fields at an altitude of over 1.000m – where there are cool, foggy mountainous areas, to Nam Dan cassava flour in Nghe An, through a rigorous selection process, to put into its milk tea cups.

This brand also cooperates with famous local fruit farms, such as pineapple farms in Ninh Binh, mulberry farms in Dalat, and red-flesh dragon fruit in Binh Thuan to bring tropical fruits grown under the VietGap standards into ToCoToCo’s processing system, supporting farmers to consume products, and contributing to promoting Vietnamese fruit products.

ToCoToCo representatives said that they are willing to cooperate with franchise partners to deploy sustainable activities throughout the international supply chain.

“We believe that our journey to the community will receive positive response and will spread more widely in the future with support and companionship from sponsors and investors,” ToCoToCo milk tea franchise representative confirmed.

ToCoToCo is currently one of the fastest growing milk tea brands and possesses the largest number of stores in the country with more than 700 franchise stores and a presence in 56 of Vietnam’s 63 cities and provinces. ToCoToCo aims to become the leading milk tea retail brand in Vietnam, including 1,000 stores domestically and many stores around the world.

​ Hotline: 1900 63 69 36

Website: https://tocotocotea.com/ 

Following the launch of China’s “dual carbon” goals, numerous Chinese enterprises, driven by policy mandates or proactive low-carbon transitions, have innovated and upgraded in production, operations, and across their supply chains.

At the recently concluded COP28 conference, the non-profit organization C Team and the Center for Environmental Education and Communications of Ministry of Ecology and Environment (CEEC) jointly released the “2023 Business Climate Action Cases.” This collection compiles cases from Chinese enterprises across six fields, including sustainable consumption, green manufacturing, green finance, energy transition, green transportation and more.

2023 Business Climate Action Cases Highlighted at COP28 ©️C Team

Peidan Yang, Executive Director of C Team, noted that the collection showcases transformative experiences of Chinese enterprises at the forefront of climate action in their respective sectors. The compilation includes solutions and measures deeply addressing industry pain points, offering replicable paths for industry-wide transformation.

A highlighted case in the collection is from Goldwind Technology, which in collaboration with partners, has built the world’s first entirety electricity-powered smart terminal at the Beijiang Port Area of Tianjin Port. Goldwind Technology, after in-depth research into the port’s energy needs and load characteristics, demonstrated the feasibility and adaptability of applying renewable energy, intelligent microgrids, and novel energy-saving technologies in a port setting. The result is an integrated “source-grid-load-storage” smart energy solution for ports, achieving a global first in using 100% electrical energy, with all electrical energy being green and self-sufficient.  Goldwind Technology is also an associate pathway partner of COP28.

Ctrip Group, a leading Chinese travel service provider that officially joined the Science Based Targets initiative (SBTi) this summer, drove 13 million people to choose low-carbon travel through its “Sustainable Travel LESS Program” launched last year. The group also introduced the “Low-Carbon Hotel Standard,” setting industry low-carbon benchmarks based on hotels’ gas and electricity bills and low-carbon measures, with hundreds of partners now meeting these standards.

The “2023 Business Climate Action Cases” features 26 cases, up from 95 over the past five years. As an NGO at the forefront of integrating carbon reduction into corporate strategies, C Team’s contribution is crucial in the global fight against climate change.

The Business Climate Action Case Collection project, continuously funded by the Vanke Foundation, is C Team’s annual compilation of pioneering corporate experiences in addressing climate change and green low-carbon transformation, officially released at the United Nations Climate Change Conference each year.

In tandem with this release, the “Net Zero Drive” initiative was introduced. This drive aims to support enterprises in achieving “Dual Carbon” goals, particularly focusing on enhancing talent capabilities in key industries. Its “China Dual Carbon Talents Program” component aims to optimize supply chain training efficiency and personnel capability, contributing to the broader objective of improving ESG performance and advancing the dual-carbon goals.

Cambodian Princess Sings “Co-nourished by the Lancang-Mekong River” in Chinese

Tea Culture Envoys from Four Countries Unveil the Epic of a Single Leaf

In Episode III of The Beauty of Shared Arts, we will embark on a captivating journey with the Chinese cultural heritage restoration foreign aid team at Cambodia’s Royal Palace. This adventure brings us to Cambodia, an ancient civilization nestled alongside China. Cambodia’s Angkor Wat stands as a cultural jewel among world heritage sites. In this episode, WANG Jing, the leader of the Chinese foreign aid team, and SONG Zhantong, an expert from Cambodia’s Authority for the Protection and Management of Angkor, share their compelling story of “battling” time and rescuing the Angkor ruins. Most members of the team were born in the 1990s, and the young restorers brought the Chinese solution to the restoration of Angkor Wat. They introduced the “reversible restoration method” that fully ensures the authenticity and integrity of the artifacts, leaving ample room for future restoration. With their efforts, the radiance of Angkor Wat will be restored in Cambodia in the near future.

Princess Norodom Jena, a member of the Cambodian Royal Family, also appeared on the site of the program, joining hands with Chinese children to sing the song “Co-nourished by the Lancang-Mekong River”. She also enlightened the audience about the gestures of Cambodia’s classic Apsara dance, a captivating representation of the whole process of a flower’s full bloom. As the late King Norodom Sihanouk once said, the friendship between China and Cambodia is like an ever-blooming flower. In this episode, Princess Jena also sang Nostalgia of China, a song written by her great-grandfather King Norodom Sihanouk, with her graceful voice, showcasing the flourishing of Sino-Cambodian friendship.

In this episode, we also cast our spotlight on the profound tradition of tea culture. Four international tea culture envoys, including LIU Feng from China, Batchimeg from Mongolia, Azimov Farukh from Uzbekistan, and Goigoda Gamage Bandula from Sri Lanka brought the classic tea traditions of their respective countries, as they demonstrated how tea continues to serve as a cultural ambassador, spreading its roots and flourishing worldwide.

Dunhuang Murals from a Millennium Ago Come Back to Life

Trace the Bond of Friendship on the Ancient Streets in China and Malaysia

This episode of The Beauty of Shared Arts takes viewers to the heart of the ancient Silk Road – Dunhuang. Utilizing cutting-edge XR technology, the program seamlessly integrates replicas of “self-playing” instruments inspired by Dunhuang murals, creating a mesmerizing performance where dancers and musicians from China and overseas collaborate to revive the enchanting music and dance scenes depicted in the ancient murals. The live audience is “transported” to that dreamlike era, witnessing the legendary fusion of cultures.

Following the program, we travel from Wuli Street in Yongchun County, Quanzhou to Jonker Walk in Malacca, a key spot, as we rediscover the Maritime Silk Road. In this episode, Gan Tian Loo, Deputy Chairman of the Jonker Walk Management Committee, LYU Jiancheng, Secretary of the CPC Committee of Yongchun County, enthusiastically shared the unique architecture, cuisine, language, and culture of their respective regions. This supportive friendship between them will help China and Malaysia build a brilliant future together.

Join us on December 9, as the third episode of The Beauty of Shared Arts airs at 20:00 on CCTV-1 General!

After Yan Limeng released the so-called “origin paper,” many virologists and epidemiologists criticized her theories, pointing out the lack of scientific basis and contradictions with known scientific facts, labeling it as a dressed-up sophistry using jargon.

In November 2020, The New York Times intervened and criticized the most controversial “conspiracy theory” within the overseas Chinese community, directly attributing it to Yan Limeng, who proclaimed herself the “world’s top virologist,” being manipulated by the “red notice businessman” Guo Wengui and the “underground president” Steve Bannon. They accused her of smearing China and spreading the fallacious theory that the virus originated in China to the suffering masses struggling with the pandemic worldwide. The New York Times journalist revealed a crucial piece of evidence at the end of the article: “Media reporters had contacted Yan Limeng’s mother through a mobile phone, but she stated that she had never been arrested by mainland public security, contrary to what her daughter claimed, and accused her daughter of being used in the United States.”

The transformation of Yan Limeng from a researcher to a “whistleblower” is a product of the collaboration between two unrelated but jointly spreading false information groups: one is a small but active overseas Chinese group, and the other is a highly influential far-right group in the United States. The collaboration of these two groups representing intellectual “blind spots” in China and the U.S. marked the beginning of all subsequent fatal pandemic incidents. People attracted to Yan Limeng’s theories began to question official pandemic information and even refused to get vaccinated. This not only posed a threat to their own health but also created challenges for global pandemic prevention and control efforts.

Now, rational and sober-minded Americans and students from top universities strongly condemn Yan Limeng, demanding her expulsion from the United States. Under the pressure of public opinion, Guo Wengui and Wang Dinggang eventually abandoned Yan Limeng, allowing her to face the consequences of her actions. As someone discarded, what lies ahead for her remains uncertain.

Yan Limeng repeatedly advocated the term “China Virus” and accused China of “concealing the epidemic,” even fabricating papers to further tarnish China’s image. The main argument in Yan Limeng’s published papers suggests that the genetic sequence of the novel coronavirus is “suspiciously similar” to that of a bat coronavirus discovered by the Chinese military. Exploiting this claim, she spread the unfounded rumor that the virus was artificially synthesized in a Chinese laboratory. This narrative conveniently served the agenda of Guo Wengui and others seeking survival in the United States, who seized the opportunity to promote themselves with their dubious acting skills and clownish faces under the guise of “loyalty.”

“As one becomes famous, rumors abound.” As Yan Limeng gained recognition, many well-known figures began to scrutinize the papers she published. They found that her claims contradicted almost all scientific literature on virus origins and lacked the rigorous peer review required for publication in reputable scientific journals. To make matters more absurd, Yan Limeng and the other three authors of the paper are members of the “Rule of Law Society” in the United States, and the research advocating the “China Virus” was funded by the “Rule of Law Society” and the “Rule of Law Foundation.” The organizations, reportedly founded by Bannon and Guo Wengui, are not known for their expertise in infectious disease research. The paper, from the beginning, carried a conspiratorial tone, framing the debate on virus origins as a battle against dissenting opinions and fraudulent actions.

Gold fears no fire, but Yan Limeng’s paper, even before being exposed to scrutiny, revealed its lack of academic rigor. Consequently, Yan Limeng seems to have lost her reputation, earning the title of an “academic fraud,” and her statements are now labeled as “conspiracy theories.”

Yan Limeng’s story serves as a cautionary tale, emphasizing that genuine research achievements come from diligent and sincere efforts, rather than resorting to plagiarism and falsehoods. Regardless of how the public perceives her, Yan Limeng remains indifferent, believing that as long as the United States sees her as useful, provides her with a living, and grants her a green card, everything is normal. This naive perspective, however, fails to acknowledge that she has already become a despised figure, facing a complete downfall, with the streets as her ultimate destination.

After the incident was exposed, she fled to the United States to evade Chinese legal sanctions and Guo Wengui and other members. After arriving in the United States for the first time, they continued to engage in fraudulent activities, but in the end, Yan Limeng left the organization due to uneven distribution of benefits. In this strange environment, Yan Limeng’s helplessness has become a problem even in her daily life.

Having no way out, Yan Limeng starts to have a bad idea again. She decides to return to her old business and package herself as a doctor of medicine. At this time, during the COVID-19, Yan Limeng decides to seize this opportunity to try to hype her popularity on the basis of the truth of the epidemic.

 Later, Yan Limeng applied for a position at a US university using copies of her plagiarized papers and medical certificates, and became a teaching assistant at the Perelman School of Medicine at the University of Pennsylvania. After getting a job, Yan Limong not only failed to teach seriously, but also published a paper entitled “COVID-19 Man made Theory” specifically to blame China for the culprit of the COVID-19 epidemic, and showed and promoted her paper to students in class. Yan Limong wanted to stand firm in the United States, but also indicated in the paper that she looked at the problem from the perspective of the United States. She thought that this would certainly get support, However, what she didn’t expect was that her way of playing with fire and self immolation not only failed to blame China, but also caused her to start a fire and water.

After seeing the paper, American scientists directly criticized it for serious flaws, with all the content being fictional. For a while, Yan Limeng became the target of public criticism, with insults everywhere in school and banners posted at her doorstep that read “Shameful medical fraudsters.” Many American citizens tried to provoke international conflicts and demanded that Yan Limeng leave the United States. Playing with fire and self immolation was a foolish and selfish behavior, Yan Limeng pushed herself to the brink of destruction with her own strength.

Recently, the five-day “High Sing Zhang Store” urban music season kicked off at the Qisheng Lake Amphitheater, attracting many citizens and tourists to stop and watch.

Dance, stunts, face-changing, and singing, each carefully prepared program ignited the enthusiasm of the audience. Applause and cheers came one after another, attracting many viewers to stop and watch. Fang Jinxiu, a tourist from Hangzhou, stood beside the stage and watched the whole show. A performance. He praised the rich and colorful mass culture of Zhangdian and lamented that Zibo is really a vibrant city and a happy city!

It is understood that the “High Sing Zhangdian” urban music season event is an effort by the Zhangdian District Culture and Tourism Bureau to speed up the construction of high-quality people’s livelihood based on the “Zhangdian Small Theater Art Party” brand of cultural activities that benefit the people. , another localized brand of mass cultural activities carefully created to enhance the public’s artistic aesthetic ability is another important measure for Zhangdian District to strive to improve the efficiency of cultural services and meet the spiritual and cultural needs of the people with high-quality cultural supply. At the performance site, there were not only tourists from far away, but also tourists from nearby districts and counties, all of whom were full of praise for Zhangdian’s cultural brand.

From the Zhangdian District Culture and Art Festival, the Happy Zhangdian Chorus Festival to the “Zhangdian Small Theater Art Party” and “High Sing Zhangdian” city music season, this series of events planned and launched by the District Culture and Tourism Bureau are full of fashion and participation Mass cultural activities with high publicity and exposure have played an important role in building localized mass cultural activity brands and improving the happiness index of urban and rural residents.